The Industry Secrets No One Talks About

The hair extension industry is growing faster than ever—but here’s the truth: it’s also wildly unregulated. That means not every brand is transparent about where their hair comes from, how it’s collected, or how the people in the supply chain are treated.

At NOVA STRANDS Salon near Portland, Oregon, we believe that gorgeous hair should never come at the expense of human dignity or environmental responsibility. That’s why we’ve done the research, vetted the suppliers, and only work with high-quality, ethically sourced hair.

What “Sustainable” Really Means in Hair Extensions

Let’s break it down. When we say sustainable, we mean:

• Responsibly sourced hair: Collected ethically, with traceability and fair compensation to donors and workers.
  
• Minimal waste: Our hand-tied wefts last for months—sometimes up to a year with proper care—which means less product in landfills.
  

Longer-Lasting = Less Waste (and More Value for You)

Cheap extensions often mean frequent replacements, more plastic packaging, and more waste. At NOVA STRANDS, we focus on high-quality wefts that last—because sustainability isn’t just about the planet. It’s about helping you get the most from your investment.

We also teach our clients how to take care of their hair (including extensions!) so they can go longer between replacements, maintain their blend, and avoid unnecessary damage.

Why It’s Time to Be a More Conscious Beauty Consumer

Hair extensions are a luxury—but they don’t have to be wasteful. Choosing a stylist and salon that cares about where your hair comes from and how long it lasts is one of the most impactful ways you can reduce your beauty footprint.

When you sit in our chair at NOVA STRANDS Wilsonville, you can feel confident knowing your hair is not only beautiful—but also thoughtfully sourced and expertly installed.

Your Hair, Your Impact

Want to learn more about our ethically sourced hair or talk about your hair goals? Book a consultation with one of our Wilsonville stylists. So whether you’re local to Wilsonville, Salem, or looking for a salon in the greater Portland area we’ll help you choose the right length, color, and wefts to suit your lifestyle—and your values.

Book your consultation now or take a look at our other salon services.