THIS IS NOVA STRANDS
NOVA STRANDS is a boutique salon brand with locations in Frisco, Texas and Wilsonville, Oregon, built on a pretty simple belief: what we do matters, but how we make people feel matters even more.
Yes, we're serious about really good hair. But somewhere along the way, we've learned that the best parts of this industry have very little to do with hair at all.
They're the people. The relationships. The trust. And the opportunity to leave someone a little better than we found them.
YOUR KIND OF HAIR PEOPLE.
There’s something pretty special about what happens behind the chair.
We get to walk alongside our clients through new jobs, weddings, babies, breakups, big changes, hard seasons and really good ones. We hear the stories. We celebrate the wins. We build relationships that sometimes last for years. And we never want to take that for granted.
When you choose to spend your time and hard-earned money with us, that means something. Our job isn't simply to give you beautiful hair. It's to listen well, serve you well, honor your trust, and create an experience worthy of the choice you made to be here.
Because when we remember the people behind the hair, everything changes.
IT WAS NEVER JUST HAIR.

NOVA STRANDS was created to be a place where talented stylists could build careers they're proud of without losing themselves in the process.
A place where people genuinely want to see each other win.
Where education matters. Growth matters. Integrity matters. And how we treat people really matters.
We're not interested in building a culture that looks perfect from the outside. We're interested in building one that's healthy on the inside.
That means supporting people while challenging them to grow. Raising leaders instead of creating dependency. Giving talented stylists the tools, education, and trust to take ownership of their careers.
Because when our people are supported, they're able to show up differently; for themselves, for each other, and for every guest who sits in their chair.
A SALON BUILT DIFFERENTLY, ON PURPOSE.
My prayer is to make an impact on this industry and leave its culture a little better than I found it.
ASHLEE VANCE, FOUNDER. STYLIST. EDUCATOR.
Ashlee wanted to build the kind of salon where exceptional service and genuine connection could exist side by side, and where talented stylists could build careers they’re proud of without losing themselves in the process.
As NOVA STRANDS has grown from Wilsonville, Oregon to Frisco, Texas, that vision has grown with it. Today, Ashlee is just as passionate about creating really good hair as she is about creating a better way to build a career behind the chair, one with balance, support, continued education, and room to grow.
Her goal has never been to build something that depends on her. It’s to build something that lasts because of the people inside it, and, along the way, leave this industry a little better than she found it.
For Ashlee, this industry has always been about people.
The relationships built behind the chair. The trust a guest places in their stylist. The opportunity to make someone feel seen, cared for, and a little more like themselves when they leave than when they walked in.
That same belief became the foundation for NOVA STRANDS.
For Ashlee, this industry has always been about people.
The relationships built behind the chair. The trust a guest places in their stylist. The opportunity to make someone feel seen, cared for, and a little more like themselves when they leave than when they walked in.
That same belief became the foundation for NOVA STRANDS.
Ashlee built NOVA STRANDS around a belief that’s shaped her entire career: what we do behind the chair matters far beyond the strands of hair we touch.